Media Centre

• London’s booming experience economy taps into high consumer demand for unique experiences, with new entertainment districts Immerse LDN and East Bank now open
• Up to £10bn[i] is being invested into London’s experience economy over the next ten years, from hotels to attractions

• 50 new hotels are set to open in London in 2025, adding to the existing 1,900; and over 300+ in the pipeline[ii]
• A ten year growth plan for London has launched, identifying the experience economy as a priority in making the capital’s economy more prosperous, inclusive, and sustainable

This document outlines the key milestones, events, and initiatives for the first half of 2025 across our core areas of focus. It is designed to give members of the press a clear timeline of activities to track and cover.

• London-based startups raised $10.8B overall last year  

• London AI startups raised $3.5B in VC in 2024 

• London health AI startups raised $556M in 2024;  the second-highest year on record  

Data from VisitLondon.com reveals 2 in 5 of the world’s biggest theatre shows originated in London, with 1 in 5 top Broadway shows also starting in the UK capital city. Among the top 10 highest-grossing musicals of all time, this makes London the most popular capital city to debut a show, with Phantom of the Opera and Mamma Mia taking some of the top spots.