London tech leaders prioritise inclusive hiring more than they did a year ago

06 June 2025
Ahead of London Tech Week, capital’s tech leaders say diverse teams drive profitability, innovation, and building better products.
Nearly 9 in 10 tech business leaders believe hiring and retaining a diverse workforce is vital to driving innovation and growth, new research shows, as the world’s top founders and investors gather in the capital for London Tech Week.
As one of the most diverse cities in the world, London leads the way in tech innovation with a thriving industry city-wide – from its beginning in the creative mecca of Old Street, to the Canary Wharf fintech cluster and the knowledge hub in Kings Cross. London has seen more tech foreign investment projects than any other city globally over the past decade, and total venture capitalist funding has soared since London Tech Week 2014 from £2.4bn to £22.4bn in 2022.
Ahead of Tech Week 2025, the capital’s growth agency, London & Partners, released new data from a survey of domestic and international tech business leaders showing the majority are now more focused on building diverse teams than they were a year ago.
- More than 6 in 10 (61%) tech business leaders say that they have made inclusive recruitment and retention significantly more of a priority over the past 12 months
- Nearly 9 in 10 (88%) say that over the next three years, inclusive recruitment and retention will be key to driving innovation, creating better products and services, as well as positively impacting their bottom line – profitability
- Nearly half (48%) say that London’s diverse workforce is an asset to their business
- Almost half (46%) believe that it will be very impactful for their company’s growth
- 44% say it helps them better understand their customers and the broader culture their business operates in
- More than two in five (43%) say they can attract top talent from other countries where inclusive recruitment is less of a priority – giving London a real advantage on the global stage
- And 41% say that diverse teams help their business adapt to and adopt new technologies such as AI
This comes as London Tech Week brings together the world’s most inspirational founders, corporate heavyweights, government leaders, investors, and the next generation of tech superstars.
Convening at London Olympia in the week commencing 9 June, international delegates will come together from all over the world to explore growth and investment opportunities in London.
Inclusivity and diversity are key themes, with talks covering the future of inclusion and the business case for diversity in Europe. Speakers include British tech icon Martha Lane Fox, BT Group CEO Allison Kirkby, and Flavilla Fongang, CEO of Blackrise, a social business platform that connects Black professionals and entrepreneurs with the global marketplace.
Diversity and inclusion are also key parts of the London Growth Plan - London has one of the most diverse populations in the world, making it an ideal living testbed for innovation - from product fit and digital use cases to clinical trials. This provides a competitive advantage for companies looking to drive innovation and grow here.
London is committed to ensuring that all Londoners can contribute to the city’s future growth. Initiatives like London & Partners’ ‘Grow London Talent’ programme help businesses find, hire, and upskill Londoners from all backgrounds for roles in tech.
Across the city, organisations like Diversity VC are working to unlock economic potential for all by shaping a fairer venture capital ecosystem. Meanwhile, 1000 Black Voices – an initiative that seeks to revolutionise the startup ecosystem – is working to empower inclusive perspectives at the heart of technology development and advancement.
Sir Sadiq Khan, Mayor of London, said: “Diversity is one of London’s biggest strengths and by embracing it we have made London one of the best cities in the world to do business. It’s great to see business leaders recognising the importance of inclusive teams and basing themselves in the capital. They know, as we do, that London’s diverse workforce is an asset to their business and is key to driving innovation. Recruiting world class talent is an important part of London’s Growth Plan, which will turbocharge the capital’s productivity, unlock its full potential and help us to build a better, fairer and more prosperous London for everyone.”
Janet Coyle CBE, Managing Director of Grow London at London & Partners, said: “These findings show that tech leaders see inclusive hiring as essential, not optional. London embraces this fully. Diversity is our superpower. Here, students, entrepreneurs, founders, and businesses thrive because diversity is at the heart of the London experience. This is what London is built on, and it’s this mix of people, ideas, and cultures that will shape the future – just as it has for generations.”
Baroness Martha Lane Fox of Soho CBE, said: "It's simple - multiple perspectives build better tech and drive higher profits. Right now, the UK has a huge opportunity to be intentional about inclusion. But we need more business and tech leaders to step up and make it happen now. Tech is moving fast and we can't afford to drag our heels."
Richard Robinson, CEO and Founder of Robin AI, said: “Successful global companies depend on diverse teams. We have customers and teams in North America, Asia, Australia and Africa, and by reflecting the countries and communities we serve, we innovate faster and give customers more of what they want. There’s no better place than London to build a headquarters for those teams.”
Carolyn Dawson, CEO of Founders Forum and Tech Nation, said: “Talent and innovation are everywhere – but opportunity too often isn’t. At Tech Nation, we’re focused on making tech entrepreneurship more accessible across the UK, and not just via traditional routes. Through our programmes like Libra and Creo, we’re backing underrepresented founders and helping to build companies that reflect the diversity of our communities. As London Tech Week brings the global tech community together, it’s a powerful reminder that inclusion isn’t just a value - it’s a growth imperative.”
Meghan Stevenson-Krausz, Co-CEO of Diversity VC, said: “At a time when inclusion is being questioned — often cast as contrary to meritocracy — it’s worth stating the truth plainly: the opposite is true. Inclusive hiring remains one of the most effective ways to uncover top talent. It’s encouraging to see so many of London’s tech leaders recognising that diverse teams aren’t just good ethics, they’re good business. Research from BCG, Harvard Business Review, and others consistently shows that diverse teams make better decisions, drive greater innovation, and build more resilient companies. The companies that will lead the next decade are building teams that reflect the world they serve.”
Liz Hutchinson, CEO of London Higher, said: "It’s no surprise that businesses view London’s diverse workforce as a key asset. The city’s wide range of higher education institutions — from specialist conservatoires and research institutes to large, multi-faculty universities — contributes to a rich, varied, and highly skilled talent pool entering the workforce upon graduation. London remains the top destination for students from around the world, giving businesses confidence that the graduates they hire represent some of the best global talent available."
Notes to editors
Inclusive recruitment - inclusive recruitment goes beyond the traditional notion of seeking diverse candidates. It involves creating an open and accessible hiring process that removes barriers and biases that may prevent individuals from underrepresented groups from applying or being successful (source: Inclusive recruitment).
Diverse teams - diverse teams are those that include a spectrum of people with different backgrounds, perspectives, life experiences, and cultures.
Socioeconomic background - ‘socio-economic background’ is the term to refer to the particular set of social and economic circumstances that an individual has come from. It permits objective discussion of the influence of these circumstances on individuals’ educational and career trajectories; and it can be objectively measured by capturing information on parental occupation and level of education (source: Social Mobility Commission).
Methodology
The research was conducted by Opinion Matters, among a sample of 500 business leaders working in companies that currently have a base in London, that are financed in some way by Private Equity/Venture Capital, and are in the technology sector (guaranteeing 100 per sub-sector per each of the 5 subsectors within technology: sustainability, life sciences, fintech and cyber, enterprise and AI, & creative), and equally split per subsector across companies that originated in London and companies that originated from a country other than within the UK (18+). The data was collected between 02.05.2025 - 14.05.2025. Opinion Matters abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Opinion Matters is also a member of the British Polling Council.
Contact
London & Partners Communications Team
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