Visit London opens first shop in Covent Garden

Visit London, the city’s official visitor guide, has opened its first shop on the corner of Russell Street and Bow Street in Covent Garden. Visitors to the shop can purchase tickets to West End shows, bus and walking tours, iconic attractions and hidden gems.

Expert London guides will be on the shopfloor advising visitors on the best attractions, shows and activities to book during their trip to London. There will also be a range of merchandise and gifts available to purchase from talented London creators and artists: including prints, greetings cards, souvenirs, clothing and accessories.

This includes items from the London Made Me Retail Development programme.  Now in its third year, the initiative brings together creatives, makers and artists from the Mayor of London’s Creative Enterprise Zones to learn the ropes of high street retail before building and trading in their own collective retail store. 

The shop will be open from 28^th October for four weeks, from 10:30 am to 6:30 pm seven days a week.

Simon McCaugherty, Director of Consumer Marketing and Growth at Visit London commented: “As London’s official visitor guide, we’ve been a gateway to the city’s attractions through digital channels for years. We know that many visitors like to plan most of their trip online, but our research shows many don’t actually book experiences until they arrive at their destination.

The Visit London shop will provide a convenient, central London location, with London experts to help visitors make the most out of their trip. Our knowledgeable staff will allow visitors to uncover new and surprising experiences they might not ordinarily have found, with tailored recommendations for every visitor.”

Justine Simons OBE, Deputy Mayor for Culture and the Creative Industries, said: “It’s fantastic to see Visit London open its first pop-up shop right in the heart of Covent Garden. As well as being a one stop shop for tourists, it will also give a platform to some of London’s best designers, artists and creatives to sell their products. Thanks to the Mayor’s London Made Me Retail Development programme, visitors will be spoilt for choice, whilst knowing they are supporting our creative industries, as we build a better London for everyone.”

For more information on the shop and how to find it, head to Visit London Shop Theatre, Attractions & Tour Tickets.