Paddington's Pop-Up London unveiled ahead of movie launch
19 October 2017
STUDIOCANAL, in partnership with visitlondon.com, is delighted to announce the launch of PADDINGTON'S POP-UP LONDON which was unveiled today at London Bridge City by London Mayor Sadiq Khan and PADDINGTON 2 filmmakers and cast members Hugh Bonneville, Simon Farnaby, Rosie Alison, Alexandra Ferguson-Derbyshire, Michael Bond’s daughter Karen Jankel and local school children.
The five spectacular pop-up book installations featuring Michael Bond’s much-loved bear will appear at iconic landmarks and attractions across London from Monday 23 October – 3 December 2017, ahead of the film’s eagerly awaited release in UK Cinemas on 10 November 2017.
In PADDINGTON 2, Paddington discovers an exceptional pop-up book in Mr Gruber’s antique store. Taking inspiration from this, these five stunning free attractions will be open for everyone to enjoy, with installations appearing across the Capital and featuring some of London’s most famous landmarks: Westminster, Trafalgar Square, Tower Bridge, Buckingham Palace and Piccadilly Circus. The pop-ups will appear at the following popular tourist spots: Peter’s Hill (St Paul’s), Tower Bridge, Paddington Station, Peninsula Square (The O2) and Bankside (Tate Modern).
Families coming to London this half term will be able to discover Paddington’s Pop-Up London, which will lead them on a treasure hunt across the city, as they journey from pop-up book to pop-up book to discover a secret word. They will then be able to enter a competition on www.visitlondon.com/paddington2 to win a Paddington Afternoon tea journey for all the family, aboard the iconic Belmond British Pullman train.
During the six-week run the striking pop-up installations will also provide a backdrop for a series of events and moments including readings of the first Paddington book, hosted by Harper Collins; face painting for Halloween, balloon model making and 'Postcards from London' craft activity.
The Mayor of London, Sadiq Khan said: “London is the greatest city in the world. Here, you can be who you want to be and live the life you want to live – whether you’re a Mayor who loves football, or a bear who loves marmalade sandwiches. That’s why I’m so happy that Paddington is supporting my London Is Open campaign, showing that we respect, embrace and celebrate our diversity as one of our greatest strengths. I hope all children visiting the capital over half term will enjoy these stunning Paddington pop ups and take advantage of all our city has to offer.”
In the spirit of the Mayor’s #LondonIsOpen campaign, PADDINGTON’S POP-UP LONDON will encourage people to appreciate our beautiful capital city spreading the message that a warm welcome awaits everyone – even a small bear from darkest Peru.
David Heyman, Producer of PADDINGTON 2 said: “I am delighted that the public will soon be able step into the magical world of Paddington's Pop-up London - a city which is at the very heart of the film and Michael Bond's beloved books. These beautiful, pop-up book installations invite visitors not only from London but all over the world to join Paddington in celebrating this wonderful, open-hearted city”.
VisitLondon.com will be the online home of PADDINGTON’S POP-UP LONDON, hosting a wealth of fun and useful content to help visitors have the best possible. For more information about PADDINGTON'S POP-UP LONDON and these activities please visit: www.visitlondon.com/paddington2.
Inspired by the film, HarperCollins Children's Books has created a stunning hardback pop-up book featuring six illustrated scenes from PADDINGTON 2, which pay tribute to some of Paddington Bear's favourite London landmarks. Join Paddington as he leads his adored Aunt Lucy on a magical journey that celebrates London, family and belonging. The book will be available from 2nd November.
Paddington’s Pop-Up London is also supporting the work of the NSPCC and Childline. PADDINGTON 2 is produced by Heyday Films and STUDIOCANAL.
The much-anticipated sequel to the worldwide hit family film finds Paddington happily settled with the Brown family in Windsor Gardens, where he has become a popular member of the community, spreading joy and marmalade wherever he goes. While searching for the perfect present for his beloved Aunt Lucy’s 100th birthday, Paddington spots a unique pop-up book in Mr. Gruber’s antique shop, and embarks upon a series of odd jobs to buy it. But when the book is stolen, it’s up to Paddington and the Browns to unmask the thief…
FOR FURTHER INFORMATON, PLEASE CONTACT ORGANIC: Hannah Golanski, Gemma Sharp, Caragh Cook, Becky Palmer
Paddington@organic-publicity.co.uk / 0203 372 0970
Materials are available at www.studiocanal.co.uk/press
For more information about the film visit: https://www.facebook.com/PaddingtonBear/ https://twitter.com/paddingtonbear https://www.instagram.com/paddingtonbear/
Notes to editors
Images are available from here - https://www.dropbox.com/sh/rjxu49kyy1ug7b6/AABDTai6R88moZzI--nzYlOva?dl=0
ABOUT STUDIOCANAL STUDIOCANAL, a 100% affiliate of CANAL+ Group held by Vivendi, is Europe’s leader in production, right acquisition, distribution and international sales of feature films and TV series. STUDIOCANAL operates directly in all three major European markets, France, the United Kingdom and Germany, as well as in Australia and New Zealand.
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