London at centre of thriving global immersive tech industry

London at centre of thriving global immersive tech industry: Visitor in Wonderlab The Equinor Gallery at the Science Museum © Science Museum Group

10 November 2022

  • New research shows UK capital is top European hub for immersive tech funding  
  • Global investment into immersive tech set to reach record levels in 2022 
  • Metaverse, AR and VR technologies powering immersive tech growth  

10th November, London, 2022 - London is well placed to take advantage of the fast-growing immersive technology space, with a new research report from London & Partners and revealing that the UK capital ranks as the top European hub and fifth globally for venture capital investment into immersive tech companies.  

Fuelled by the growth of AR, VR and Metaverse technologies, the report also shows that immersive tech funding is bucking the trend for global start-up investment in 2022. In the first 3 quarters of this year, total global funding levels have reached $8.8bn and are on course to surpass any other year previously.  

Europe is one of the fastest growing regions for immersive tech innovation, with its immersive tech start-ups raising a record $1.4bn already in 2022. European immersive tech companies are on track to raise 50% more in funding than last year’s record total, growing faster than global immersive tech investment. The combined value of European immersive tech start-ups has grown 18 times in the last 10 years and the European ecosystem is now worth $71.1 billion. 

London is at the centre of Europe’s burgeoning immersive tech ecosystem, with the research showing that the UK capital has attracted over $1.5bn in venture capital funding over the past five years – more than any other European city. London joins the likes of the Bay Area ($10.2bn), Beijing ($6.1bn) and New York ($2.4bn) in the top 5 cities globally for funding since 2017 and continues to rank in the top five for funding so far in 2022.    

The report demonstrates London’s particular strength lies in the Metaverse, which attracts 56% of immersive tech funding in the past five years. Other technologies attracting significant investments include augmented, virtual and mixed reality companies.  

Some examples of exciting London based companies that have received significant funding recently include: a $150m funding round for metaverse tech unicorn, Improbable; a $20m Series B funding round for virtual reality firm, Fundamental VR and a $20.5m Series A funding round for augmented reality start-up, XYZ. 

Over the past five years, the UK has consistently ranked first in Europe for immersive tech funding, accounting for a third of all European immersive tech start-up investment. Total funding for UK immersive companies has already reached $506m so far this year, surpassing the total money raised in 2022.  

Laura Citron, CEO at London & Partners said: “London is brilliant for convergence sectors - where talent and tech from different industries combine. Immersive is a great example - it combines London's strengths in gaming, storytelling and creative industries. That's why we've seen a number of immersive tech companies make London their home. This research shows that London is not only the leading European city for immersive technology but is also competitive on the global stage. We're excited to welcome more immersive technology companies to London.” 

Ed Couchman, Snap Inc. said: “There’s no question London is a global hub for creativity, tech innovation and talent - that’s why it’s been a home to our UK team for some time. Some of our most exciting and creative Augmented Reality innovation is built right here in the city.”  

Chris Scattergood, CRO & Founder of Fundamental VR said: “One of the main reasons for selecting London was the fact that the talent is here, unlike anywhere else in Europe. It’s got the right combination of skills and talent, but also people want to be here, it’s a place where people come from across Europe to work.” 

John Casey, Factory 42 said: “London’s been a great factor in our success, the environment is right, the culture is right, and you’ve got the right supportive environment in terms of tax, and in terms of regulation to support businesses like ours.”  

“It’s an exciting future and the UK, with its incredible pedigree of its creative industries, and the right policy and practical support, has every opportunity to lead the world in immersive tech.”  


Notes to editors

Notes to editors  

Link to the full report from London & Partners and Dealroom.Co can be found here  

About London & Partners 

London & Partners is the business growth and destination agency for London. Our mission is to create economic growth that is resilient, sustainable and inclusive. We are a not- for-profit company and operate as a social enterprise, half funded by the Greater London Authority (GLA) and half from other sources including our portfolio of commercial ventures. For more information, visit: 

About is the foremost data provider on startups, growth companies and tech ecosystems in Europe and around the globe. Founded in Amsterdam in 2013, now works with many of the world's most prominent investors, entrepreneurs and government organizations to provide transparency, analysis and insights on startups and venture capital activity. 


Leonora Wall - PR Manager

London & Partners Media & PR Team

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