London accelerator programme extended to support tourism and business event startups through global pandemic

London & Partners

London accelerator programme extended to support tourism and business event startups through global pandemic: London -16

26 May 2020

London & Partners’ Business Growth Programme supports tourism and events industries at this time

Startups in London’s tourism and business event sectors are now being encouraged to apply to the London & Partners’ Business Growth Programme.

Launching in late June, the accelerator programme’s Summer Cohort will support companies in tourism and business events, creative, urban, life sciences, financial, business services and technology industries, as well as in the Impact (purpose-driven) sector as originally planned.

The decision to extend the Business Growth Programme is a direct response to the coronavirus crisis by London & Partners, as they look for more ways to support the tourism and events industries at this time.

As countries around the world respond to the pandemic, companies in the tourism and business event sectors have faced huge disruption as governments encourage people to avoid travel at this time.

Tracy Halliwell, Director of Tourism, Conventions and Major Events at London & Partners, said: “As London’s tourism and business event industries feel the immediate effects of coronavirus, we are doing everything we can to support businesses at this challenging time. I am pleased that the Business Growth Programme is now welcoming applications from these important sectors, providing guidance and opportunities to support these businesses on their path to recovery.”

Tourism and business event companies accepted onto the programme will benefit from a wide range of (virtual) resources and opportunities across the Business Growth Programme network – from focused sessions on cash flow, workforce planning and accessing support during the crisis, through to mentoring, sector-specific thought leadership and access to a dedicated business growth manager.

Maurizina Da Silva, Head of the Business Growth Programme at London & Partners, added: “Our Summer Cohort is set to be our biggest and most diverse yet. Small businesses have been particularly impacted by the coronavirus crisis, so we hope that by opening up the programme to include more sectors, we can help as many brilliant London businesses as possible navigate this challenging environment.”

The Business Growth Programme has supported a number of tourism and travel technology businesses in the past. Amongst these are Grapevine, a machine learning platform that provides personalised content to travel businesses, and Btrfly, a mobile app that offers digital airport lounge experiences and business networking opportunities to air travellers.

Cenk Gurz, Founder of Btrfly, commented: “The Business Growth Programme was an amazing experience. It gave Btrfly fantastic visibility and opened many doors for us – both in London, and internationally. As a recent graduate of the programme, I would strongly encourage startups to apply and really make the most of this fantastic support package”.

To be eligible for the free, three-month accelerator programme, businesses must have a UK-registered company, be based in London, have between 3-250 employees, a turnover of less than £40 million and a minimum viable product.

Eligible tourism and business events startups are invited to apply for a place on the Summer Cohort from today, before the deadline on 1 June, 11.59pm.

For more information and to apply, visit the Business Growth Programme website:

Notes to editors

About London & Partners

London & Partners is London’s international trade, investment and promotion agency. Our purpose is to support the Mayor’s priorities by promoting London as the best city in the world in which to invest, work, study and visit. We do this by devising creative ways to promote London and to amplify the Mayor’s messages, priorities and campaigns. London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners.

For more information, visit:


About the Business Growth Programme

Part funded by the European Regional Development Fund ERDF), the Business Growth Programme is a free three-month accelerator programme that provides tailored advice, mentoring and workshops to ambitious SMEs looking to grow across London. Since it launched in 2017, the programme has supported over 500 London-based companies in the creative, urban, life sciences, business services and technology sectors.

The Business Growth Programme is also supported by its delivery partners. For a full list, visit:

For more information about the Business Growth Programme in general, visit:


Jennifer Davies

London & Partners Media & PR Team

Tel:+44 (0)20 7234 5710

Tel:+44 (0)20 7234 5800