Calling all Swifties! Visit London launches international mural competition, celebrating Taylor's return to the capital

VisitLondon.com has today launched a Taylor Swift-themed mural competition for fans, to celebrate the return of the longest-running leg of The Eras Tour at Wembley Stadium.

Ahead of the five additional London shows in August, Swifties across the UK and Europe are invited to submit their creative interpretations of Taylor Swift, The Eras Tour, and her love of London. The winning design will be painted on a wall in London by Global Street Art’s world-class in-house artists.

To get involved, entrants must post their artwork/s to Instagram by midnight on 28^th July, using the hashtag #TaylorSwiftLondonMural. Entries from fans of Swift with all artistic abilities are encouraged, with the winning design to be selected based on creativity and ability to showcase both Taylor Swift and London in an artistic light.

The competition winner will receive a trip to London with a plus one, to attend the grand unveiling of their mural in mid-August ahead of the Taylor shows.

Laura Citron OBE, CEO of VisitLondon.com commented: “Street art is a vital part of London’s cultural fabric, so we’re thrilled to be able to create something Swifties can get involved in, visit, and take photos with during their time in London.

We know that music is a huge motivator for visitors choosing a destination, with recent findings ranking London as one of the most popular cities when it comes to music tourism[1]. As London prepares to host the most Eras Tour nights of any other city, we’re excited to welcome many more visitors this summer.”

London welcomed Swift for three nights in June, celebrating across the capital with a special Tube map, a Taylor trail, and a wide series of events across London’s fantastic venues.

Tourists attending the June and August London shows have been predicted to boost the capital’s economy by £300m.

Justine Simons OBE, Deputy Mayor for Culture and the Creative Industries, said: “This mural competition is a fabulous way to celebrate Taylor Swift’s return to the capital. Her decision to perform more shows in London than anywhere else in the world has brought a huge boost to the economy, attracting visitors and supporting our hospitality industry. Now fans can bid to create their own tribute to the megastar and see their artwork come to life in the heart of our city, as we build a better London for all.”

Lee Bofkin, CEO & Co-founder, Global Street Art, said: “Big thanks to London & Partners and Visit London for partnering with us to paint this mural: Swifties are known as some of the most dedicated fans in the world so we can't wait to see all the incredible fan art submissions and bring the winning design to life in London.”

For full details, entrants can visit Visit London’s online guide to the competition and can review the T&C’s here.

Swifties looking for further ideas on how to make the most of the city’s celebrations surrounding The Eras Tour in London can visit Taylor Swift in London (visitlondon.com).